Middle West Spirits and BrewDog collaborated on their first Boilermaker series in the US, and we were asked to create custom labels for the partnership. We incorporated an illustration style that feels authentic to Middle West and pulled in a bit of the grit that embodies the BrewDog brand. We named the whiskeys to relate back to the beer to which they were paired.
We create brands and experiences that are expressive and memorable. Because to stand out in a world of sameness, you must be yourself.